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Rick and Morty x adidas |
X SPEEDPORTAL Boot Spot



Visit Adult Swim WEBSITE: http://www.adultswim.com


Credits
Client - adidas Football
Agency - TBWA\NEBOKO Amsterdam
Agency Copywriter - Toby Castle-Smith
Production Company - Green Portal Productions
Production Producer - Chris Glass Hartley
Design & Animation - Atomic Cartoons
Adult Swim Creative Director - Gill Austin
Adult Swim Brand Partnerships Manager - Erin Scruggs
Adult Swim Producer - Vanessa Palacios
Adult Swim Global Studio Senior Director - Aaron Weiler


Project Details
I’m thrilled to share that our teams received a Silver Lion at Cannes in the Entertainment Lions for Sport category (Brand partnerships, Sponsorships & Collaborations) for our 2022 Rick and Morty + adidas X Speedportal campaign! 👏 👏 👏 I also had the great pleasure to work with our LATAM GE/HBO Max teams in Argentina and Brazil to localize this fun project into Spanish and Portuguese.

The Global Warner Bros. Discovery Team
Bruna Menezes, Igor Prudkin Silva, Vanessa Palacios, Erin Scruggs, Edward Poole, Raúl Hernández Mezerhane, Jesús David León 🏳️‍🌈, Sara Hardy, Brent Busby, Gill Austin, Chris Glass Hartley, Jill King
“This category celebrates creativity that taps into fan culture and leverages the power of sports in connecting people to brands. Cannes Lions recognizes only the very best work in the world.

The award is a result of the creativity, passion, commitment, collaboration, and trust across the Warner Bros. Discovery, adidas, TBWA, Mediacom and Green Portal Productions. The teams worked tirelessly to deliver a truly best-in-class global campaign with ground-breaking creative and engagement that took Rick and Morty all the way to the FIFA World Cup! This partnership exemplifies how we structure and value IP-driven partnerships.”
— Edward Poole
Spanish (NLAS) Version
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